However, it’s widely accepted that Sir Isaac Newton is the true OG, having made the first color wheel way back in 1666. The core elements of color theory have been floating around for thousands of years. Designers use color theory to appeal to human psychology, culture, optical ability and more – the wheel’s just the start! Who invented color theory? Understanding these colors, how to combine them, and how to evoke emotion is the key to the practice.Ĭolor theory is used to create pieces of art, and it can also be found in advertisements, TV, movies, promotional posters and pretty much anything else. This wheel combines all the primary, secondary and tertiary – nope, we didn’t know what that meant, either – colors you’d ever need. It’s based on a color wheel, like the one below. In simple terms, color theory is how designers, artists and content creators communicate with their audiences through color.
What is color theory and why is it important? But how do you use it, what are the basics, and what are the best examples? Let’s dig into all that today.
Color theory is something every content creator should know.
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